Stumped on product creation?
Have a rough idea bouncing around in your head but not sure what information should be included?
Try this simple method for product ideas, getting through the outline process and final creation.
The way it works is when you have a general product idea in mind you sit down and create the sales letter before you make the actual product. I know you’re thinking this process is backwards from the norm, but I promise you, it’s okay!
This can really work wonders when you’re stuck at the beginning phases of creating a product and can’t find the momentum to get started.
Your sales page will help you flesh out a product as you think of the problems your new item can help solve. It will also act as a very handy product blueprint. Since you haven’t actually made the item, you are free to put in anything you believe will make it an outstanding value to your customers.
Don’t overly stress over the process. Don’t try to make it perfect.. just get things to a point where you can now start fleshing out your info product following the sales letter.
You can use each of your bullet points as topics or chapters to be expanded upon when you do the actual product creation. Remember that you will not be bound by the sales page you make. You can change the features of your product just by modifying the sales page. Your blueprint will then be ready to guide you through step by step till the end.
Here’s another tip:
Get the sales letter up with a subscription form instead of a buy button and send traffic to it from your existing list or through another source such as PPC.
Tell your visitors this particular product is pending release and if they are interested they can subscribe to an early bird alert list. To sweeten the deal offer them a special discount for signing up.
And one more powerful tip:
You may want to make the form extra informative by adding a feedback box where they can leave content ideas. A simple line such as “What information would you like to see included in this product?” can help you further refine the final deal.
If they’re truly interested they will subscribe to the notification list for the product release. If you get no interest then you’ll know not to pursue that particular project.
I wouldn’t suggest you use this for everything you do, but it does have its place. It can give you direction and very valuable feedback when needed.
There may be times when you get a small amount of signups, but not enough to warrant continuing with your idea. If this happens, do not leave those who signed up hanging in the wind. Send them a thank you email and a special gift for their time and feedback. This makes the experience a win-win deal for them and you.